DIGITAL ADVERTISING
One of the fastest growing and most lucrative industries in the world today
$223.74B
Worldwide Spend on Digital Advertising
$58B
Global Native Advertising Market
25%
Digital Media Investment Reaches Target Audiences
$27B
Mobile ad spend, largest segment of digital
YET BROKEN AND FLAWED
Highly-inefficient business model that is prone to fraud and abuse
$16.4B
Advertiser Losses to Ad Fraud
$20B
Marketing Waste & Inefficiency
25%
Investment Reaching Target Audiences
45%
Mobile Third-Party Verification
DIGITAL ADVERTISING OPPORTUNITIES IN GAMING
Casinos and Lotteries Can Earn Advertising Revenue On Their
TABLE SIGNAGE
Digital signs mounted on table games
SIGNAGE NETWORKS
Digital signage networks displaying casino floor data, restaurant menus, etc
HOSPITALITY
Hospitality TVs in hotel rooms, bars, lounges, poker rooms, etc
SLOT MACHINES
Slot machines fitted with Service Window display systems
KIOSKS AND ATMS
Promotional kiosks, ATMs, and cash advance kiosks
TABLE TENTS
Digital restaurant and bar table tents
MOBILE APPS
iGaming, mobile concierge, and wayfinding
WEBSITES
Websites, extranets, and intranets
THIS ADVERTISING NICHE REQUIRES A MULTI-FACETED SOLUTION
Gaming is currently devoid of solutions that deliver offers to Users through a truly omni-channel solution that integrates:
DIGITAL DISPLAY ADVERTISING
Video and still image digital display advertising
COUPONS & OFFERS
National redemption network for coupons and offers
AUGMENTED REALITY
Augmented Reality, Immersive Engagement and related technologies
LOCATION SERVICES
Geolocation, iBeacon, GPS tracking and WiFi triangulation
FACIAL RECOGNITION
Biometric recognition of Users detects age, gender, emotions
INTERACTIVE DIRECT MAILERS
Augmented Reality-based Interactive Direct Mail
WHY CASINOS ARE NOT ALREADY ADVERTISING
There have been a few obstacles that have prevented casinos from cashing in on the vast opportunities
TECHNOLOGY
Must be capable of aggregating a very large quantity of networked digital display devices; possess audience measurement capabilities; offer users interactivity; and operate a real-time bidding system to create auctions of each display as it becomes available; receive and award bids; and ensure the purchased advertisement was truly displayed.
SPECIALIZED PERSONNEL
Must be able to account for the vast, ever-changing inventory and audiences; operate the bidding auctions, and manage the purchasing accounts for thousands of advertisers from local, regional, national, and international markets.
ADVERTISER SCALE
Benefit from and desire to negotiate and work with a single entity who can bring them an international base of publishing casinos and their patrons; one pipeline, one system to work with, one billing arrangement.
INTRODUCING
A Platform-as-a-Service built upon blockchain technology, using digital tokens for all payments, exchanges, incentives, and fees.
THE CONTEXTUAL PROMOTIONS MEDIA NETWORK
A complete turn-key service
The CPM Network is a complete turn-key service. Installation labor for casinos is reduced to network-based installations of very small HTML5 clients onto the slot machine service window devices and configuring the Advertising Rules Engine to define permissible advertisements on your assets.
With an ecosystem built on blockchain, machine learning, and artificial intelligence, with access to myriad sources of data, the ability of Context Networks to offer analytics services with deep insights is truly remarkable. Publishers make more profit while never having to deal with advertisers directly. Advertisers pay less to get more because Context Networks eliminates the middleman that normally consumes up to 75% of the transactions. Advertisers also only must deal with one network provider rather than thousands of Publishers.
ADVERTISING EXCHANGE
Facilitates the buying and selling of advertising inventory
REAL-TIME BIDDING ENGINE
Advertising inventory bought and sold on via programmatic instantaneous auctions
ADVERTISING RULES ENGINE
To define, deploy, execute, monitor, and maintain decision logic of what advertisements are permitted in a Publisher's network
SHAREPON™
Social network shareable, augmented reality, digital coupons
GAMIFIED MARKETING
Interactive, tournament-based, promotional, marketing games; premise-based and mobile
MARKETING AND PROMOTION SERVICES
Project-based services to assist Publishers in marketing their promotion network
DIGITAL CRYPTO TOKENS FOR PAYMENTS
A special kind of virtual currency tokens that reside on our private blockchain, trade-able and transferable among the various CPM Network participants
DEDICATED, PRIVATE, PERMISSIONED BLOCKCHAIN
Distributed ledger technology (DLT) used to verify transactions and restrict participation in the private network to only permitted entrants
Benefits of the CPM Network
Publishers and Supply-Side Platforms (SSPs) will have instant access to all high-quality demand from the CPM Network with low cost barriers to participation. They will leverage benefits of instant payment settlements on blockchain and transparent advertising demand within the ecosystem.
Advertisers and traditional Demand-Side Platforms (DSPs) are protected from non-human traffic and can ensure brand safety. Included reputation and anti-fraud solutions form a secure information base for advertisers to make weighted decisions on advertising bids. Using blockchain smart contracts, the CPM Network has transparent market conditions in which honest participants may earn more revenue while dishonest participants will ultimately lose revenue.
By tamper-proof storing of all smart contracts and event logs inside a blockchain and secured storage, it will be impossible to use corruption schemes within long, intermediary chains of ad buying. In the CPM Network, advertiser stakeholders will be able to directly verify how ad budgets are spent and perform in-depth audits of third parties as needed.
Advertisers will experience increased efficiency by incentives to Users to act using compensation mechanics. This approach is not new in digital advertising, but in the CPM Network it is a basic infrastructural component allowing instant compensation for Users. Advertisers will be able to offer variated compensation schemes for clicks, lead generation, mobile application installations, completed ad video views, sharing posts within social networks, and other actions.
The CPM Network provides access to unique and valuable audiences. When traditional advertisers integrate with the CPM Network they will have access to long-sought gaming audiences while they are spending money. As such, these Users are especially valuable to certain types of advertisers.
Opportunities for Casinos
Casinos face significant competition in the gaming market. By enrolling as a Publisher on the CPM Network, a casino can leap ahead of their competition with new value propositions that aid with key problems of improving hold, increasing visits and lengthening stay, increasing loyalty program participation, and fulfilling their Player’s Club patrons’ sense of entitlement with reinvestment offers other than incrementally greater amounts of “free play”.
Lottery operators contending with low margins and seeking ways to grow their margins can do so by enrolling as a Publisher on the CPM Network.
The CPM Network creates new revenue streams from existing installations by permitting casinos to sell highly contextualized advertising on existing display hardware at casino sites. For lottery operators and resellers, the CPM Network creates new revenue streams from retail locations by enabling the sale of highly contextualized and deeply interactive advertising on new display hardware at retail locations. The CPM Network operates on revenue sharing with Publishers and Users.
The CPM Network will foster a Publisher's reputation for fair gaming and market innovation. It will provide an integrated and targeted marketing solution purpose-built for the gaming industry. Through an efficient solution that wastes nothing on unqualified consumers it will enable advertisers to persuade consumers in the best position to buy. “Hidden” customers will finally participate in casino loyalty programs. The participating casino's patrons will discover new reasons to stay a bit longer and learn new reasons to return more frequently.
Casinos will be able to advertise their amenities and services on ATMs and kiosks to: train employees; reward customer service; promote amenities; teach customers how to play; increase frequency of visit; lengthen stay; improve hold; promote entertainment; and manage hotel inventory.
Vendors can use the CPM Network to: build sales at casinos or retail locations; take advantage of customer traffic increases during special events or holidays; introduce new brands; and test offers.
GET IN TOUCH...
To add advertising revenues to your bottom line, or to join as an Advertiser, send us a message.