Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and Partnerships at Float Hybrid, Keith is a leading voice in the intersection of marketing and technology. Originally posted at Medium.com Oct 18, 2018,08:00 am EDT “How do we innovate the digital banner ad?” It’s […]
How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min read Guest post by Casey Campbell, Senior Director of Advertising at Gameloft North America. Originally posted on his LinkedIn. The goal of advertising is to introduce a brand and its message to interested users. […]
Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.
Originally published at thedrum.com By John McCarthy 14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development […]
Originally published at Investopedia. BY JOE LIEBKIND Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon with. Unlike with some blockchain products such as cryptocurrency, advertising can employ blockchain in a plethora of unique ways. The applications of this technology in advertising will help ad creatives target audiences better, […]
by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global […]
by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up […]
Originally posted at the Casino Direct Marketing Association New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context Networks, Inc. Digital advertising has become one of the fastest growing and most lucrative industries in the world today. Revenue from advertising is absolutely incredible. In 2017, an estimated $223.74 billion was spent […]