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2020-06-302020-09-05Technology

Is Your Brand Ready To Engage Consumers With Gamified Ads?

Brand word soup

Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and […]

2020-06-302020-09-05Technology

Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

Swiping right

How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min […]

2020-06-302020-09-05Technology

Buyer Beware: Avoiding Fraudulent Ad Impressions

Buyer Beware

Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.

2019-10-192020-09-05Technology

Why is Amazon hiring blockchain experts for its advertising division?

Originally published at thedrum.com By John McCarthy  14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring […]

2019-10-192020-09-05Technology

Blockchain Is a Game-Changer for Online Advertising

Originally published at Investopedia. BY JOE LIEBKIND  Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon […]

2018-08-122020-09-05Technology

AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign

AB InBev

by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in […]

2018-07-132020-09-05Technology

For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges

by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas […]

2018-07-022020-09-05Casinos, Technology

The Case for Casinos to Sell Advertising

Originally posted at the Casino Direct Marketing Association New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context […]

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