Technology

Is Your Brand Ready To Engage Consumers With Gamified Ads?

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Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and Partnerships at Float Hybrid, Keith is a leading voice in the intersection of marketing and technology. Originally posted at Medium.com Oct 18, 2018,08:00 am EDT “How do we innovate the digital banner ad?” It’s […]

Technology

Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

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How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min read Guest post by Casey Campbell, Senior Director of Advertising at Gameloft North America. Originally posted on his LinkedIn. The goal of advertising is to introduce a brand and its message to interested users. […]

Technology

Why is Amazon hiring blockchain experts for its advertising division?

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Originally published at thedrum.com By John McCarthy  14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development […]

Technology

Blockchain Is a Game-Changer for Online Advertising

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Originally published at Investopedia. BY JOE LIEBKIND  Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon with. Unlike with some blockchain products such as cryptocurrency, advertising can employ blockchain in a plethora of unique ways. The applications of this technology in advertising will help ad creatives target audiences better, […]

Technology

For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges

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by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB.   With its ability to radically open up […]

Casinos

The Case for Casinos to Sell Advertising

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Originally posted at the Casino Direct Marketing Association New market provider sees 100s millions in revenue potential by Matthew Olden, President, Context Networks, Inc. Digital advertising has become one of the fastest growing and most lucrative industries in the world today.  Revenue from advertising is absolutely incredible.  In 2017, an estimated $223.74 billion was spent […]