Is Your Brand Ready To Engage Consumers With Gamified Ads?
Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program […]
Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness
How playable ads create lasting memories and increase positive brand awareness for […]
Buyer Beware: Avoiding Fraudulent Ad Impressions
Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.
Why is Amazon hiring blockchain experts for its advertising division?
Originally published at thedrum.com By John McCarthy 14 August 2019 07:50am A job […]
Blockchain Is a Game-Changer for Online Advertising
Originally published at Investopedia. BY JOE LIEBKIND Updated Jun 25, 2019 In the […]
AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign
by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying […]
For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges
by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written […]
The Case for Casinos to Sell Advertising
Originally posted at the Casino Direct Marketing Association New market provider sees […]