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June 30, 2020September 5, 2020Technology

Is Your Brand Ready To Engage Consumers With Gamified Ads?

Brand word soup

Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program […]

June 30, 2020September 5, 2020Technology

Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

Swiping right

How playable ads create lasting memories and increase positive brand awareness for […]

June 30, 2020September 5, 2020Technology

Buyer Beware: Avoiding Fraudulent Ad Impressions

Buyer Beware

Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.

October 19, 2019September 5, 2020Technology

Why is Amazon hiring blockchain experts for its advertising division?

Originally published at thedrum.com By John McCarthy  14 August 2019 07:50am A job […]

October 19, 2019September 5, 2020Technology

Blockchain Is a Game-Changer for Online Advertising

Originally published at Investopedia. BY JOE LIEBKIND  Updated Jun 25, 2019 In the […]

August 12, 2018September 5, 2020Technology

AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign

AB InBev

by Allison Schiff // Tuesday, June 19th, 2018 – 12:30 am Anheuser-Busch InBev isn’t crying […]

July 13, 2018September 5, 2020Technology

For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges

by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written […]

July 2, 2018September 5, 2020Casinos, Technology

The Case for Casinos to Sell Advertising

Originally posted at the Casino Direct Marketing Association New market provider sees […]

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