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Is Your Brand Ready To Engage Consumers With Gamified Ads?

Posted on June 30, 2020September 5, 2020

Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and Partnerships at Float Hybrid, Keith is a leading voice in the intersection of marketing and technology. Originally posted at Medium.com Oct 18, 2018,08:00 am EDT “How do we innovate the digital banner ad?” It’s […]

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Buyer Beware: Avoiding Fraudulent Ad Impressions

Posted on June 30, 2020September 5, 2020

Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.