Keith Bendes Forbes Councils Member Forbes Communications Council COUNCIL POST| Paid Program Leadership POST WRITTEN BY Keith Bendes VP of Marketing and Partnerships at Float Hybrid, Keith is a leading voice in the intersection of marketing and technology. Originally posted at Medium.com Oct 18, 2018,08:00 am EDT “How do we innovate the digital banner ad?” It’s […]
How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min read Guest post by Casey Campbell, Senior Director of Advertising at Gameloft North America. Originally posted on his LinkedIn. The goal of advertising is to introduce a brand and its message to interested users. […]
Branded minigames, short games designed to combine the message of the brand with fun and engaging content, are a good example of an innovative rich media ad format that measurably deters fraudulent activity.