Technology

Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

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Swiping right

How playable ads create lasting memories and increase positive brand awareness for advertisers. John Bauer— GameloftOriginally posted at Medium.com May 14, 2018 · 4 min read Guest post by Casey Campbell, Senior Director of Advertising at Gameloft North America. Originally posted on his LinkedIn. The goal of advertising is to introduce a brand and its message to interested users. […]