Originally published at thedrum.com By John McCarthy 14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development […]
Originally published at Investopedia. BY JOE LIEBKIND Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon with. Unlike with some blockchain products such as cryptocurrency, advertising can employ blockchain in a plethora of unique ways. The applications of this technology in advertising will help ad creatives target audiences better, […]
by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up […]