Technology

Why is Amazon hiring blockchain experts for its advertising division?

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Originally published at thedrum.com By John McCarthy  14 August 2019 07:50am A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development […]

Technology

Blockchain Is a Game-Changer for Online Advertising

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Originally published at Investopedia. BY JOE LIEBKIND  Updated Jun 25, 2019 In the massive world of online advertising, blockchain will be a force to reckon with. Unlike with some blockchain products such as cryptocurrency, advertising can employ blockchain in a plethora of unique ways. The applications of this technology in advertising will help ad creatives target audiences better, […]

Technology

For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges

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by AdExchanger // Tuesday, August 29th, 2017 – 4:23 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB.   With its ability to radically open up […]